Executive Summary

An Executive Summary is devoted to summarizing the key points of your business plan in one or two pages. The Executive Summary is important to capture the reader’s attention (potential lender or investor). Make sure it sells your idea so the reader will retain interest and continue reading.  Your Executive Summary is a maximum one page summary of the highlights covered in your plan including:

• Description of your company (nature of business and market area) and product/service
• Competitive Advantage and "Bottom Line" in a nutshell 
• Proposed sources and uses of funds

Download Business Plan Format Checklist (PDF, 167KB)